A Flash of Brilliance
I once met a man who was paid to think. That’s right. It was his job to come to work each day and think. Just think. And while it sounds like a bit of a have, it turns out it was a really important job. Because this guy sat there all day and thought about the business. And how it could be improved so that it became more efficient. More profitable. This guy saved and made this company millions.
He wasn’t Einstein. He was just an ordinary bloke that realised the value of thinking.
Did you know that many of the most extraordinary ideas come from ordinary people?
Take the first lift ever built on the outside of a building. Story has it a bunch of architects were meeting with the hotel executive and discussing how to incorporate a lift into the hotel without losing too much business by closing down. The janitor was cleaning the room at the time and happened to have a flash of brilliance. What about putting the lift on the outside of the building? But do you think this simple brilliance was well received. After all, what would a janitor with a room full of ‘experts’ know. But then… well the rest is history.
Sometimes it only takes a slightly different perspective on a problem to open up a whole new world of possibilities. A little trust and time given over to the creative part of your mind to come up with something new. Most people don’t realise that creativity is subconscious. And it’s a powerhouse we all have.
What could a new idea mean for you?
What could a new idea mean for your business?
It may not even be a big idea. Sometimes the smallest tweaks make the biggest impact.