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A modern tragedy

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The Kodak story reads like a modern tragedy. An icon, forced to file for Chapter 11 Bankruptcy Protection all because they forgot the art of business.

Whatever you do, don’t get done by a committee.

George Eastman would be turning in his grave.

Because more than one hundred years ago old George created a company that would go on to command 90% of the market in its heyday. Cameras, film and other consumables. It had it cornered and its nearest rivals couldn’t touch it.

Enter the committee. And a few incredibly stupid and short-sighted decisions.

Determined to protect the incredible fortune that had been made through film, they turned their back on the world of digital, despite the fact that it was Kodak who had invented digital in the first place. And those who come first always own the market, don’t they. But few people realize that when you’re in protection you can’t be in growth. Physical impossibility. Because when you’re battening down the hatches, there’s few resources left to use for growth.

And of course the rest is history.

All because these important key decisions were given into the hands of a committee. A committee who were slow to adapt to changes in consumer interest and underestimated their rivals. It has cost this company dearly.

In the development of any business, it’s essential to plan for the future. Because business is ruthless and you need to keep watch.

How will you keep control over the key decisions in your business?

What does your future hold?

About Paul Blackburn

An internationally acclaimed author and leader in the human potential movement, Paul has instructed seminars for groups ranging in size from 6 to 600 and as a guest speaker has spoken to audiences of more than six thousand. He has taught in Australia, New Zealand, Great Britain and the US. Paul has appeared on talk back radio and television shows including Getaway; A Current Affair and The Midday Show. Paul has a tremendous educational message. He knows how to teach and motivate people to be more effective in every aspect of their lives. Due to his reputation as a world class presenter, the Adult Education Faculty of the Australian National University conducted a study of one of Paul's public seminars with a view to gain greater insights into their own teaching strategies. Paul has survived aggressive cancer, and successfully built four businesses, a strong marriage and a loving family. According to his wife Mary, Paul's strive for improving himself and helping others comes from "his love of life and his incredible love for his family in particular but people in general". She says he is committed to making a difference in the world, whatever it takes. And he does. Paul has a great ability to spark interest and inspire people from all walks of life. In the words of one of his students: "It is not possible to participate in one of Paul's seminars and resist change. Paul has the ability to inspire even the most negative person to change their life for the better." Time with Paul Blackburn may be all it takes to get a shift in thinking big enough to cause a life changing experience. His down-to-earth style is your guarantee that you will be hearing no nonsense, workable solutions to the difficult questions in life.

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