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Bouncing Back

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So what do you do when you’re so successful that you’re limited by your own success?

Well known as THE hangover cure, Berocca have become so successful that they’ve positioned themselves into a corner. Getting back your B-B-Bounce after a big night out has become such a successful marketing campaign that their market has become limited to the brightsparks that drink themselves into oblivion on a regular basis. But what about the teetotallers or those who indulge occasionally but know when to stop short of the drink that will take them into tomorrow’s hangover?

I was watching a new Berocca ad on tv the other night and it’s a stroke of pure genius. Because whoever is driving their new advertising campaign has got it right. What do you do when your product is so successful that you’ve shot yourself in the foot? You get people to view the product in a different light. With just a slight shift in focus, Berocca is now being advertised as the perfect start to a high performance day. And with the option of a hit of Guarana for that extra kick, Berocca’s now got all bases covered. The hangovers and the high performers.

Sometimes a small shift is all that’s required to open up the market.

What’s your shift?

About Paul Blackburn

An internationally acclaimed author and leader in the human potential movement, Paul has instructed seminars for groups ranging in size from 6 to 600 and as a guest speaker has spoken to audiences of more than six thousand. He has taught in Australia, New Zealand, Great Britain and the US. Paul has appeared on talk back radio and television shows including Getaway; A Current Affair and The Midday Show. Paul has a tremendous educational message. He knows how to teach and motivate people to be more effective in every aspect of their lives. Due to his reputation as a world class presenter, the Adult Education Faculty of the Australian National University conducted a study of one of Paul's public seminars with a view to gain greater insights into their own teaching strategies. Paul has survived aggressive cancer, and successfully built four businesses, a strong marriage and a loving family. According to his wife Mary, Paul's strive for improving himself and helping others comes from "his love of life and his incredible love for his family in particular but people in general". She says he is committed to making a difference in the world, whatever it takes. And he does. Paul has a great ability to spark interest and inspire people from all walks of life. In the words of one of his students: "It is not possible to participate in one of Paul's seminars and resist change. Paul has the ability to inspire even the most negative person to change their life for the better." Time with Paul Blackburn may be all it takes to get a shift in thinking big enough to cause a life changing experience. His down-to-earth style is your guarantee that you will be hearing no nonsense, workable solutions to the difficult questions in life.

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