David Edwards

David Edwards is a dedicated, client focussed coach. David has over 25 years experience conducting training and coaching in 15 different countries, with clients of over 50 nationalities. His natural ability to relate to people from all walks of life at their level and in an empathetic non-judgemental manner has allowed David to help his clients to discover their true potential and enjoy the journey along the way.

“I believe that everybody deserves to live a full, rewarding life and discover their true potential”, says David. He draws on the words of entrepreneur, speaker and author, Sidney A. Friedman when conveying his coaching mission:

“You can achieve anything you want in life if you have the courage to dream it, the intelligence to make a realistic plan, and the will to see that plan through to the end.”
David is experienced in knowing that even clients who don’t believe they have the courage, intelligence or the willpower to see their dreams become reality begin to tap into these resources through the coaching process.

“I have always had a driving passion to learn new things and then pass my knowledge on to others who also wanted to learn,” he says. ”It was no mistake that when it came to choosing my vocation teaching and coaching had to feature heavily.

As a sole parent David quickly learned the most effective method of teaching was to lead by example. This approach applies just as effectively in his professional training and coaching.

“Assisting my clients to discover their true potential and enjoy the journey along the way is not just a target for me it is a priority, and forms a major portion of my life values and mission.”