I came across a headline the other day. How to make millions out of idea sex. Great title. It sure grabbed my attention. And reading on the article described how G.I. Joe came into being. The action figure that has made millions for the company that owns the rights and is now a movie. It all started like this. Two separate ideas that got together.
A doll + action = G.I. Joe.
That’s idea sex.
And that’s where great ideas often come from. Bringing things together in new and never before thought of ways. And there are heaps of examples. As daggy as it is there’s the American Spork (we have the Splayd), a combination knife, fork and spoon that does the job perfectly. For us blokes we’d probably prefer the Bar-B-Mate which slices, dices, pierces and scrapes those steaks to perfection. And speaking of steak, a good red goes well. The screw cap replacing good old fashioned cork. Getting away from food for a minute what about Crocs – waterproof clogs that began their days in European day spas and now span across the globe. And then theres the Cronut. The brainchild of chef Dominique Ansel, it’s a donut crossed with a croissant and it’s taken the world by storm. There’s even a page on his website dedicated to how to get your hands on one of these. It’s not easy and that’s a genius part of the marketing that has caused the Cronut to go viral.
Great ideas are often just a combination of two other elements. It’s not rocket science. Maybe you have to work your way through a few combinations before you find a winner, but persistence is everything. Did I mention the original G.I. Joe prototype sold at auction for $US200,000?
What’s your next great idea?