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Life is Sweet

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I’m always inspired by a story. And just like a picture, a good story speaks volumes. The resurrection of Darrell Lea is one such story.

But rather than bore you with the details, suffice it to say that a lack of passion, a lack of interest, a lack of good decision making rang the death knell for this great Aussie icon. And it took a Scot, with a fire in his belly to save it from certain perish. Because he could make the hard decisions the Lea family couldn’t. After all these years, staring down the barrel of a gun, they were still operating from a position of nostalgia. Stuck in the past. Ready to fold an icon rather than let go of an outdated business model. Not willing to adapt and survive.

Enter the new players.

A family man with a passion for business. And a fresh set of eyes. A penchant for fun. And the ability to make the tough decisions. Not always popular. But necessary. And testimony to his success are The profits that are now rolling in. A new business model that cuts overheads and turns losses to profit. Successfully leveraging the reach of other retailers. Working smarter not harder. While still paying homage to Harry Lea, the man who founded the empire.

The resurrection of Darrell Lea is a story worth googling. Because life is sweet if you’re willing to do what needs to be done. And above all, have fun doing it.

What decisions do you need to make to reap the profits you desire?

Where can you introduce more fun?

About Paul Blackburn

An internationally acclaimed author and leader in the human potential movement, Paul has instructed seminars for groups ranging in size from 6 to 600 and as a guest speaker has spoken to audiences of more than six thousand. He has taught in Australia, New Zealand, Great Britain and the US. Paul has appeared on talk back radio and television shows including Getaway; A Current Affair and The Midday Show. Paul has a tremendous educational message. He knows how to teach and motivate people to be more effective in every aspect of their lives. Due to his reputation as a world class presenter, the Adult Education Faculty of the Australian National University conducted a study of one of Paul's public seminars with a view to gain greater insights into their own teaching strategies. Paul has survived aggressive cancer, and successfully built four businesses, a strong marriage and a loving family. According to his wife Mary, Paul's strive for improving himself and helping others comes from "his love of life and his incredible love for his family in particular but people in general". She says he is committed to making a difference in the world, whatever it takes. And he does. Paul has a great ability to spark interest and inspire people from all walks of life. In the words of one of his students: "It is not possible to participate in one of Paul's seminars and resist change. Paul has the ability to inspire even the most negative person to change their life for the better." Time with Paul Blackburn may be all it takes to get a shift in thinking big enough to cause a life changing experience. His down-to-earth style is your guarantee that you will be hearing no nonsense, workable solutions to the difficult questions in life.

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