I’m always inspired by a story. And just like a picture, a good story speaks volumes. The resurrection of Darrell Lea is one such story.
But rather than bore you with the details, suffice it to say that a lack of passion, a lack of interest, a lack of good decision making rang the death knell for this great Aussie icon. And it took a Scot, with a fire in his belly to save it from certain perish. Because he could make the hard decisions the Lea family couldn’t. After all these years, staring down the barrel of a gun, they were still operating from a position of nostalgia. Stuck in the past. Ready to fold an icon rather than let go of an outdated business model. Not willing to adapt and survive.
Enter the new players.
A family man with a passion for business. And a fresh set of eyes. A penchant for fun. And the ability to make the tough decisions. Not always popular. But necessary. And testimony to his success are The profits that are now rolling in. A new business model that cuts overheads and turns losses to profit. Successfully leveraging the reach of other retailers. Working smarter not harder. While still paying homage to Harry Lea, the man who founded the empire.
The resurrection of Darrell Lea is a story worth googling. Because life is sweet if you’re willing to do what needs to be done. And above all, have fun doing it.
What decisions do you need to make to reap the profits you desire?
Where can you introduce more fun?
Every week we get together in the office and brainstorm. Because collectively we come up with the most brilliant ideas to make what we do even better. Better customer service, better delivery, and more fun doing it. What more could we ask for? And it helps that we’re all aligned with the same values. That’s paramount isn’t it. That you’re in business with people who hold the same values you do. No point in trying to run a business when you’re all pulling in different directions. Can you imagine a rowing team doing that? You’d just go round in circles.
And the reason the team meetings work so well is because we get to bounce ideas off each other. So not only do we have an awesome team, we are aligned and pulling the same way. And the creative energy is magnified.
And it’s for this very same reason that Mary and I prioritise a significant amount of time each year with friends who also run successful businesses. Millionaires in their own right with a wealth of knowledge to share. And the time we spend together is so incredibly valuable. Because not only do we have fun together, we bounce off each other and brilliant ideas flow. Brilliant ideas that generate and support all of our businesses. And we’ve come to realize that while it looks like a holiday, it’s actually one of our most productive times. Working on the business, not in the business. Because in making the time to relax together with like-minded people, the creative spark continues to burn bright and great ideas take form.
Over the years I’ve discovered that one of the biggest mistakes people can make in business is to think they have to go it alone. Because even if you’re a sole trader, you can still choose to spend time with others in business who inspire you. With others who understand the importance of mindset. With others who know how to think laterally and creatively. With others who can see new ways to do things bigger and better. With others who have set their sights on big ideas and are taking action to make them happen.
It’s a choice isn’t it.
Birds of a feather flock together.
Are you ready to take your business to the next level? Who could you invite into your inner circle?