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Tag business building

Spreading the risk

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Have you tried it yet? The Cadbury Chocolate Vegemite combo?

While the jury is still out on whether it actually tastes any good, it’s got me to wondering how many people actually know the real story of how Vegemite got off the ground in the first place.

Because it wasn’t an overnight success.

In fact people hated it.

Almost a century ago, when the war made imports difficult, food entrepreneur Fred Walker saw an opportunity to produce a home grown alternative to Marmite. They called it Vegemite. But it wasn’t popular. A copy cat spread just didn’t seem to impress the public.

Not to be put off, production continued, and to keep things afloat the company diversified into processed cheese by signing on with the US company Kraft (now you know why Kraft appears on the label). This smart move took the pressure of Vegemite to perform. Lucky they did because it wasn’t until another 15 years later that Vegemite actually took off! Some might say a stroke of luck, but perhaps it was sheer bloody-minded persistence that meant Vegemite got added to the WWII soldier’s ration packs once the health benefits of this great Aussie icon were finally established. Not too mention a great advertising campaign.

Sometimes it’s all about the timing. But when you’ve got to survive in the meantime you often need to diversify.

Got some brilliant ideas that aren’t quite coming together yet?

What could you do to keep things afloat?

So you want to build a business

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We ‘wowed’ our Entrepreneurs Master Class this week. An awestruck audience watched on as we built an entire business in just two days.

That’s right. Just two days.

Well 26 hours to be exact.

It’s been a dream of mine for years to do this. And this week we made it happen. One of our clients with a business idea we transformed into reality in a matter of hours.

And I’m talking building a business from the ground up.

We didn’t even start with a business name. Brainstorming everything from scratch. The name, the logo, the domain, the youtube channel, twitter, facebook, website content, graphics. And in 26 hours it’s all up and running with the likes pouring in. We even managed to film and upload our first video and write an entire e-book.

Not bad for 26 hours work huh!

So the business is up and running and the list is already building. Needless to say we have one very happy client and a bunch of others signing up for the same.

It can be done.

And we just proved it!

So many people stuff around for ages trying to make this happen. Waiting ‘til things are perfect before making anything happen.

But is anything really ever perfect?

You could be waiting forever.

The secret… to gather together the collective creative genius of an awesome team. It makes the impossible possible. Peers, strategists, writers, designers, IT. And to buy what you don’t know. Because going it alone can cost you dearly in both time and money.

Most people think they need to build a business on their own. Jack of all trades and master of none. But we couldn’t have done it without the incredible support and skills of our brains trust.

So you want to start a business?

We’ve set the bar.

In October this year we’ll be taking sixteen budding entrepreneurs to Thailand. And in just ten days we’ll have sixteen businesses fully up and running.

Will yours be one of them?