I’m always inspired by a story. And just like a picture, a good story speaks volumes. The resurrection of Darrell Lea is one such story.
But rather than bore you with the details, suffice it to say that a lack of passion, a lack of interest, a lack of good decision making rang the death knell for this great Aussie icon. And it took a Scot, with a fire in his belly to save it from certain perish. Because he could make the hard decisions the Lea family couldn’t. After all these years, staring down the barrel of a gun, they were still operating from a position of nostalgia. Stuck in the past. Ready to fold an icon rather than let go of an outdated business model. Not willing to adapt and survive.
Enter the new players.
A family man with a passion for business. And a fresh set of eyes. A penchant for fun. And the ability to make the tough decisions. Not always popular. But necessary. And testimony to his success are The profits that are now rolling in. A new business model that cuts overheads and turns losses to profit. Successfully leveraging the reach of other retailers. Working smarter not harder. While still paying homage to Harry Lea, the man who founded the empire.
The resurrection of Darrell Lea is a story worth googling. Because life is sweet if you’re willing to do what needs to be done. And above all, have fun doing it.
What decisions do you need to make to reap the profits you desire?
Where can you introduce more fun?