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Tag entrepreneur mindset

What’s Brewing

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So there was a show on recently about the world’s most expensive food. Coffee at $700 per cup for instance. So rare because it is eaten and pooed out by a critter in the Sumatran jungle as part of the processing. Needless to say a flavour all of its own. Or the Beluga caviar at over $50,000 per tin. So pricey because you have to wait 12 years to get your first eggs. Or then there’s the ice-cream made from melting glaciers in Africa or you might prefer the gold leaf from Dubai at over $1000 per scoop.

 

But of course if you’d prefer a meal in the world’s most expensive restaurant, you are welcome to book a seat at nearly $3000 per person. And you’ll have to fly there.

 

Prices like these show there’s more than enough money to go round. And it’s not just in the food industry. How about the client who rang me yesterday. Bored on a Tuesday afternoon so thought he’d go out shopping and buy a bit of furniture. Came home with a Ferrari all because his ‘old’ Audi needed new tyres.

 

Quite an insight into how the other half live isn’t it.

 

But the thing is there’s a market for it and smart people are positioning themselves to be in the business of selling to the people who can afford to buy. And making a handsome profit in the process. And while some people will sit in judgement of the lavishness of this lifestyle, it pays to remember that the wealthy are sharing their fortune with those ready to receive it every time they make a purchase.

 

It’s an exchange of value.

 

When money’s not an issue, the rich are looking for something else. An experience. A story. And any astute entrepreneur will see the opportunity to fill that gap.

 

Really it’s all about choice. The choices we make that bring money and opportunity our way. Or keep us struggling. And whether our choices are conscious or not, we are all making them, all the time. We can choose to be judgemental about the way other people live. Or we can choose to be in the business that provides goods and services to the rich and famous. It just takes a bit of know how, a good strategy and the confidence and mindset to make it happen.

 

We spent the last week with our business clients doing just that. Developing their entrepreneurial skills as they create profitable solutions to other people’s needs. And it’s exciting times.

 

The world is your oyster. There are some great opportunities out there. And who knows, maybe one day you’ll be the one ordering the caviar. After all, that’s how my client got his Ferrari.

 

What are you waiting for?

The right mentor matters

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I was at the bank the other day and noticed their new advertising campaign. Invest in yourself: The right mentor matters.

 

It sure does.

 

Their poster boy of choice is Jamie Oliver. As they say, even Jamie has a mentor. Italian chef Gennaro Contaldo. And it makes sense doesn’t it. To achieve that level of success, there must be have been somebody to guide him. Somebody to teach him the skills he needed to make it all happen. Somebody wiser and more experienced.

 

While mentoring is an age old practice, it’s becoming increasingly popular in the modern world. Because mentoring is one of those great life-hacks. In business, in sport, in career development, in fact in every aspect of life. When you have a burning desire to create something in your life, having another person to learn from short cuts your path to success. With someone to show you the ropes you can avoid many of the mistakes that come with inexperience.

 

So how do you choose a great mentor?

 

Jamie Oliver had a burning desire to make the world’s best pasta. Now that’s quite a goal when you consider he’s not Italian. He wasn’t after fame and fortune. He just wanted to make the world’s best pasta. And with his passion, drive and crystal clear focus, that goal led him to find Gennaro Contaldo. But finding Gennaro was one thing – getting Gennaro to agree to be his mentor was not so easy. It took persistence, strategy and making himself into the best mentee possible so that Gennaro couldn’t say no. Gennaro had so much experience and here was a young man who valued what he knew enough to want to learn from him. And because he believed in him, Jamie’s passion lit a fire in his mentor too. A win-win situation. Now as a celebrity chef with a string of restaurants spanning the world the rest, as they say, is history.

 

So if you’ve got a burning passion to do something, get really clear on what you want so you can find a mentor that’s the right fit. You might be amazed at who will turn up in your life when you really get focused. Then make yourself into the best possible mentee so when you approach them they can’t say no. Be persistent, be creative, be willing to sacrifice time wasting activities, be willing to listen, be willing to ask and be willing to be accountable – not only to your mentor but yourself as well.

 

A good mentor – mentee relationship is a winning combination. Terms like life-hack have become common place, but have you stopped to consider what they really mean?
To hack, or short cut, your way to success by using someone else’s knowledge and experience. To avoid pitfalls, to play to your strengths and improve your weaknesses because a more practiced eye is watching over you. What an idea!
Obviously that’s something we wanted to be a part of, so we set up a mentoring program of our very own. The basis for that program is to provide proven strategies for success, in any area, at a price that makes the decision a ‘no brainer’.
Why?
Because that’s how passionate we are about helping people, and we truly believe mentoring is at the heart of that.
If you agree, give us a call now.
Imagine how far you could go…

 

 

 

 

Idea Sex

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I came across a headline the other day. How to make millions out of idea sex. Great title. It sure grabbed my attention. And reading on the article described how G.I. Joe came into being. The action figure that has made millions for the company that owns the rights and is now a movie. It all started like this. Two separate ideas that got together.

A doll + action = G.I. Joe.

That’s idea sex.

And that’s where great ideas often come from. Bringing things together in new and never before thought of ways. And there are heaps of examples. As daggy as it is there’s the American Spork (we have the Splayd), a combination knife, fork and spoon that does the job perfectly. For us blokes we’d probably prefer the Bar-B-Mate which slices, dices, pierces and scrapes those steaks to perfection. And speaking of steak, a good red goes well. The screw cap replacing good old fashioned cork. Getting away from food for a minute what about Crocs – waterproof clogs that began their days in European day spas and now span across the globe. And then theres the Cronut. The brainchild of chef Dominique Ansel, it’s a donut crossed with a croissant and it’s taken the world by storm. There’s even a page on his website dedicated to how to get your hands on one of these. It’s not easy and that’s a genius part of the marketing that has caused the Cronut to go viral.

Great ideas are often just a combination of two other elements. It’s not rocket science. Maybe you have to work your way through a few combinations before you find a winner, but persistence is everything. Did I mention the original G.I. Joe prototype sold at auction for $US200,000?

What’s your next great idea?

Bouncing Back

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So what do you do when you’re so successful that you’re limited by your own success?

Well known as THE hangover cure, Berocca have become so successful that they’ve positioned themselves into a corner. Getting back your B-B-Bounce after a big night out has become such a successful marketing campaign that their market has become limited to the brightsparks that drink themselves into oblivion on a regular basis. But what about the teetotallers or those who indulge occasionally but know when to stop short of the drink that will take them into tomorrow’s hangover?

I was watching a new Berocca ad on tv the other night and it’s a stroke of pure genius. Because whoever is driving their new advertising campaign has got it right. What do you do when your product is so successful that you’ve shot yourself in the foot? You get people to view the product in a different light. With just a slight shift in focus, Berocca is now being advertised as the perfect start to a high performance day. And with the option of a hit of Guarana for that extra kick, Berocca’s now got all bases covered. The hangovers and the high performers.

Sometimes a small shift is all that’s required to open up the market.

What’s your shift?