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Tag persistence

Spreading the risk

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Have you tried it yet? The Cadbury Chocolate Vegemite combo?

While the jury is still out on whether it actually tastes any good, it’s got me to wondering how many people actually know the real story of how Vegemite got off the ground in the first place.

Because it wasn’t an overnight success.

In fact people hated it.

Almost a century ago, when the war made imports difficult, food entrepreneur Fred Walker saw an opportunity to produce a home grown alternative to Marmite. They called it Vegemite. But it wasn’t popular. A copy cat spread just didn’t seem to impress the public.

Not to be put off, production continued, and to keep things afloat the company diversified into processed cheese by signing on with the US company Kraft (now you know why Kraft appears on the label). This smart move took the pressure of Vegemite to perform. Lucky they did because it wasn’t until another 15 years later that Vegemite actually took off! Some might say a stroke of luck, but perhaps it was sheer bloody-minded persistence that meant Vegemite got added to the WWII soldier’s ration packs once the health benefits of this great Aussie icon were finally established. Not too mention a great advertising campaign.

Sometimes it’s all about the timing. But when you’ve got to survive in the meantime you often need to diversify.

Got some brilliant ideas that aren’t quite coming together yet?

What could you do to keep things afloat?

A bit about ankle biters

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How much fun did you have as a kid that you don’t have now?

I was a teacher once. And looking back I reckon kids have so much to teach us as adults rather than just the other way round. It’s just so tragic that we can grow up and lose so much of our natural born curiosity and energy for life. Doesn’t happen to all of us, but it does happen far too often.

So what do kids know about how to do life better than most adults?

First of all they are SPONTANEOUS

As Nike says Just Do It! And kids sure do. Okay so they don’t always stop to consider the consequences but at least they have a go. As adults, how many of us take so long to work out if something is the right thing for us that we miss the whole damn opportunity? Kids are spontaneous. They know how to shake things up. And that keeps life exciting.

Being spontaneous, they know how to LIVE IN THE MOMENT

How good would it be to be so in the moment that nothing else matters? And sure it drives us crazy but what a fantastic way to be. So absorbed in what you’re doing that you lose track of time and place. Now that’s really living, not just existing.

And then they’re PERSISTENT

How great are kids at nagging you for something they want. Wearing you down like dripping water. And they won’t give up until you give in. They’re pretty smart. Even when you say no they find a way to persist.

That’s because they’re SINGLE- MINDED

When they want something they just go after it with both barrels. And nothing will distract them.

Not to mention they QUESTION EVERYTHING

Until they get their own way. Sure it another thing that drive’s you crazy. But I reckon one of the greatest attributes of leaders is to challenge the status quo and bring about change for the better. So questioning is something we should encourage don’t you think.

And I guess kids are just NATURALLY INQUISITIVE

Get into everything don’t they. We’re all born with a zest for life. The naturally inquisitive gene is there, it just gets hidden over the years as the day to day grind wears us down. But just stop and watch any kid pull something apart to find out how it works. Do you remember ever doing the same thing?

Last and probably most importantly kids know how to PLAY

And if we do more of that too, it will keep us young and vibrant and healthy.

Learning to let go of the seriousness of life even for just a little while is so good for us.

So what can you do today to let your inner child in you come out to play?

The Butterfly Effect

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Does the flap of a butterfly’s wings in Brazil, set off a tornado in Texas?

For the uninitiated, this is the question that defines the Butterfly Effect.  How a seemingly insignificant action can influence a large-scale future event.

Pretty incredible thought, huh.

But is it?

After all, back in 1886, the simple curiosity of an Atlanta pharmacist led him to create a new soft drink. Today, Cocoa Cola Amatil is worth hundred’s of millions of dollars.

While some years ago a young lawyer could see a better future for his people. Never giving up on his vision, Nelson Mandela defied the odds and turned a country on its head.

Back here in the office only a month ago, our Angela made the decision to train part-time in an industry she’d only dreamed about. Now she’s working in 5 star hotels and with high-end weddings. And she’s loving it.

Isn’t it incredible how everything starts with a single thought, or step or action. And we never know how far reaching any one of these will be.

So the choice is yours.

You can sit there only dreaming about how you want things to be.

 

And you may not go anywhere.

Or you can take little steps in the direction of your dreams. Little steps that may not seem significant at first. And then one day, looking back, you might just be surprised by the greatness of what you have achieved.

All it takes is one action every day.

That’s a massive 365 actions every year.

And that’s significant, isn’t it.

So how much closer to your dream will you be this time next year?

This is your life. Your future starts now.

What are you going to do with it?

On being persistent

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Let’s face it. Red tape. It’s a pain in the ar**. And gets in the way of good business. But if I’ve learned nothing else about business, it’s the power of persistence. Because when you’re in business you have the distinct advantage of being free to pursue anything you want really. And that’s a freedom worth having, isn’t it.

And persistence is just the quality we need to get us there. Because there will always be red tape. Barriers to growth. But we have a choice in how we face them. We can choose the path of defeat. Or we can rise to the challenge, push back those boundaries and thrive. As a wise man once said, nothing in the world can take the place of persistence. Just consider the persistence of water in wearing away a rock. It’s always going to happen. It may just take a bit of time.

Over the years I have faced many challenges. But in looking back I realize some of the things I thought were the biggest blocks, were actually the greatest opportunities for growth. Because in meeting the challenge, I was forced to dig deep and discover strengths and abilities I wouldn’t have otherwise known I even possessed. These challenges kept me on my game and ahead of the rest. Blessings in disguise.

In the words of Stuart Zadel, when you’re in business, you are the elite, you are the rule makers, you set the agenda.

So what are you waiting for?

 

Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and always will solve the problems of the human race.

Calvin Coolidge