Canberra has some awesome road signs. Truly some of the best I’ve ever seen.
And I often wonder just who the brains trust is that dreams them up.
Because someone somewhere is getting paid for this stuff.
PEOPLE DIE ON ACT ROADS. That should encourage the tourists.
But there’s a special one that takes the cake for me.
And it simply says
THANK YOU FOR NOT SPEEDING
The sign may as well say
THANK YOU FOR SPEEDING
Because our subconscious mind works that way. It doesn’t hear the NOT. And so all these signs achieve is to implant the very idea of what they are trying to stop.
If I said don’t think of a green frog.
What are you thinking about?
What happens when we tell our kids NOT to get into trouble.
They’re now thinking about trouble, aren’t they.
And if we tell someone it’s not scary you can bet your bottom dollar they’re now feeling a bit of fear.
It’s called the law of reversed effect.
So at the risk of sounding like your mother… watch your language. It can do wonders for your communication.