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The guy who came in from the cold

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So you’ve got to hand it to them. The Red Cross do an awesome job both globally and locally. And the other day when they cold called for donations, my daughter (and boss) Julie wanted to give the guy a job. Because he was brilliant.

 

Cold calling is just about the world’s most terrifying part of being in sales. Up there with the fear of public speaking, most people would choose to do almost anything else if they could to avoid it. The fear of rejection is a huge thing. But this Red Cross guy, well he was all over it. Calling late one afternoon, he had Julie convinced he was one of our clients. Opening with a bit of general chit chat, Julie was primed to listen to what he said next. And of course he was after a donation. A donation to help fund a phone service where lonely people stuck at home get a daily call from a Red Cross volunteer. While a worthwhile cause, Julie responded by letting him know we have our own charitable arm. But he was ready for all the usual reasons why not and countered with some brilliant arguments that left Julie no where to go. ‘That’s okay, we can talk about your own individual contribution’. Following up with ideas of it being Julie’s Grandma stuck at home alone she just couldn’t say no.

 

So impressed by the brilliance of his call, Julie agreed to a donation.

And afterward wished she’d asked him if he wanted a job.

 

Cold calls are notoriously unpopular for both the caller and target. But there are ways to make the job so much more effective, leaving both parties with a good feeling. Stop thinking of them as cold calls for instance. Warm yourself up before you even begin. Smile, stretch and stand or sit in a power position. Get your own mindset set for success. Then pick up the phone and have a chat. Remember you’re talking to a person on the other end of the line. Imagine it’s a friend and your whole conversation changes for the better. Don’t script it. While it’s important to have some thoughts on what you want to say and how to counter objections, don’t just read it. Boring as bat shit and guaranteed to fail. And my favourite idea to counter the fear of rejection. Robert Smith suggests you lean into it. Set your target for ‘no’ responses rather than chasing the wins. As I see it, in chasing the ‘nos’ you’re under less pressure to get the ‘yes’s’ and guess what! You’ve overcome the fear and you’re enjoying yourself more which means you’re more likely to get the sale. It’s the law of reversed effect.

 

Cold calling tips aside, when was the last time you donated to a worthwhile cause? Or if finances don’t allow, how about lifting the spirits of someone you know by taking the time to call.

Timed to perfection

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So there are times in my life where despite my very best intentions, goal setting and strategy, things just don’t come off. Yep, it happens to me too. And for years it left me perplexed. But looking back I now see that there is a master plan at work. And given time with just a little bit of patience, okay, sometimes a lot of patience, things have a habit of falling into place perfectly.

So now I don’t sweat it so much. Well most of the time. Because I know that I just need to put out there what it is I want. Be really clear. And stay focussed, not waivering from what it is I really want. The things my soul yearns for.  Might need to tweak things a little, but for the most part just stay focussed.

Of course there have been times I’ve wanted to compromise because it’s just not happening quickly enough. It’s a huge temptation, isn’t it. To compromise on what’s really important to get things moving. But really it only sells us short on both happiness and that awesome feeling of satisfaction we get when we create a space for the things we really want… to actually happen.

One thing I’ve learned is the wisdom of the universe in its timing and delivery. And how perfectly my plans dovetail in with the intentions of others. Sometimes that’s what the waiting is all about. The universal intelligence at work.

In the end it all seems to work out just perfectly if I just stay focussed, give thanks and remain patient.

What’s your focus?

Will you stay the distance?

“If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours. He will put some things behind, will pass an invisible boundary; new, universal, and more liberal laws will begin to establish themselves around and within him; or the old laws be expanded, and interpreted in his favor in a more liberal sense, and he will live with the license of a higher order of beings.”

Henry David Thoreau

So you want to build a business

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We ‘wowed’ our Entrepreneurs Master Class this week. An awestruck audience watched on as we built an entire business in just two days.

That’s right. Just two days.

Well 26 hours to be exact.

It’s been a dream of mine for years to do this. And this week we made it happen. One of our clients with a business idea we transformed into reality in a matter of hours.

And I’m talking building a business from the ground up.

We didn’t even start with a business name. Brainstorming everything from scratch. The name, the logo, the domain, the youtube channel, twitter, facebook, website content, graphics. And in 26 hours it’s all up and running with the likes pouring in. We even managed to film and upload our first video and write an entire e-book.

Not bad for 26 hours work huh!

So the business is up and running and the list is already building. Needless to say we have one very happy client and a bunch of others signing up for the same.

It can be done.

And we just proved it!

So many people stuff around for ages trying to make this happen. Waiting ‘til things are perfect before making anything happen.

But is anything really ever perfect?

You could be waiting forever.

The secret… to gather together the collective creative genius of an awesome team. It makes the impossible possible. Peers, strategists, writers, designers, IT. And to buy what you don’t know. Because going it alone can cost you dearly in both time and money.

Most people think they need to build a business on their own. Jack of all trades and master of none. But we couldn’t have done it without the incredible support and skills of our brains trust.

So you want to start a business?

We’ve set the bar.

In October this year we’ll be taking sixteen budding entrepreneurs to Thailand. And in just ten days we’ll have sixteen businesses fully up and running.

Will yours be one of them?