So there was a show on recently about the world’s most expensive food. Coffee at $700 per cup for instance. So rare because it is eaten and pooed out by a critter in the Sumatran jungle as part of the processing. Needless to say a flavour all of its own. Or the Beluga caviar at over $50,000 per tin. So pricey because you have to wait 12 years to get your first eggs. Or then there’s the ice-cream made from melting glaciers in Africa or you might prefer the gold leaf from Dubai at over $1000 per scoop.
But of course if you’d prefer a meal in the world’s most expensive restaurant, you are welcome to book a seat at nearly $3000 per person. And you’ll have to fly there.
Prices like these show there’s more than enough money to go round. And it’s not just in the food industry. How about the client who rang me yesterday. Bored on a Tuesday afternoon so thought he’d go out shopping and buy a bit of furniture. Came home with a Ferrari all because his ‘old’ Audi needed new tyres.
Quite an insight into how the other half live isn’t it.
But the thing is there’s a market for it and smart people are positioning themselves to be in the business of selling to the people who can afford to buy. And making a handsome profit in the process. And while some people will sit in judgement of the lavishness of this lifestyle, it pays to remember that the wealthy are sharing their fortune with those ready to receive it every time they make a purchase.
It’s an exchange of value.
When money’s not an issue, the rich are looking for something else. An experience. A story. And any astute entrepreneur will see the opportunity to fill that gap.
Really it’s all about choice. The choices we make that bring money and opportunity our way. Or keep us struggling. And whether our choices are conscious or not, we are all making them, all the time. We can choose to be judgemental about the way other people live. Or we can choose to be in the business that provides goods and services to the rich and famous. It just takes a bit of know how, a good strategy and the confidence and mindset to make it happen.
We spent the last week with our business clients doing just that. Developing their entrepreneurial skills as they create profitable solutions to other people’s needs. And it’s exciting times.
The world is your oyster. There are some great opportunities out there. And who knows, maybe one day you’ll be the one ordering the caviar. After all, that’s how my client got his Ferrari.
What are you waiting for?